Before humans, there was no such thing as ‘waste’. The Earth was this healthy, self-sufficient, thriving planet, operating in a balanced and circular manner, zen as shit. Yet, since the first industrial revolution, humankind has been extracting, modifying, manufacturing, manipulating and then simply discarding resources. According to a report produced by Circle Economy earlier this year at the annual World Economic Forum, only 9% of the world today is circular, leaving a ginormous ‘circularity gap’. So how do we close this gap?
Did you know that throughout the holidays, Americans produce approximately one million tonnes of extra waste a week? Or that Australians throw away roughly 50,000 trees-worth of wrapping paper?. More alarming still is the realisation that these figures aren’t in isolation. They occur and, in fact, increase every single year.
So what can we do to stop this far-reaching festive fuck-up?