Lumière sur SU Paris

Eva Klaass SU Paris Jo Lorenz


Parisian luxury + Turkish craftsmanship? 

You had me at hello . . .


Meet Eva Klaass, designer and founder of luxury resort wear label, SU Paris.

After many years of working as an Advertising Art Director for other fashion houses – including Hermès, Chanel, Printemps and Galeries Lafayette – Eva was looking for a new challenge. And with a CV like hers, we were all ears.

“I had an idea about creating my own brand with the philosophy of bringing French style to the beach – a brand exclusively dedicated to luxury resort wear.


Eva Klaass Jo Lorenz SU Paris

“My husband and I were on the beautiful Bosphorus shores, where I was marveling at the legendary lightness and refinement of Peshtemal – the famous Hammam towel used in Turkish baths since the Roman Empire.

“I imagined a marriage between French chic and ancient Turkish craftsmanship and savoir-faire, where Parisian luxury was complemented with artisan techniques. And thus the idea for SU Paris was born!”

Featured in Vogue (Turkey), Madame Figaro (France), Harpers Bazaar (Turkey), Nylon (USA), and L’Officiel (Turkey), and loved by Marion Cotillard and Linda Evangelista alike, ‘Su’ (meaning ‘water’ in Turkish) signifies the brand’s dedication to creating timeless, luxury resort wear, to be worn by the water.

I.e. my kind of threads!

Incredibly light, these perfectly designed cover-ups are elegant and subtle, and will channel your inner Grace Kelly on the Riviera.  

The craftsmanship is second-to-none and it's a wonderful feeling to know you're wearing something that has been produced in the same exceptional way for a verrry long time.

Caesar came, he saw, he conquered - and he left in SU Paris!


Jo in the  Kimo Kimono

Jo in the Kimo Kimono

How did you find your craftsmen and producers?

Eva: We travelled all throughout Turkey, ending up in the most remote villages of Anatolia, where I met the most incredible craftsmen. They use the same artisan methods that have been used in Turkey baths for more than 2000 years and their level of craftsmanship still astonishes me. True genius.

Our Italian fabric producer is one of the best in the region and knows how to weave beautiful, luxurious and natural fabrics. Respecting artisan techniques and the beautiful fabric with which they are working, our craftsmen have helped me create a nomadic collection for a timeless chic.

The artisans we work with are amazing people and they are truly like family to us. We are growing together, hand-in-hand, and it’s a beautiful journey.


What are you most proud of with the business?

Eva: I am proud to have launched this brand from scratch, and to have loyal customers that keep coming back every season.

Yet most importantly, I am proud to create chic and comfortable pieces that will last a lifetime. I believe that a woman who feels good in her clothes feels immediately beautiful, and I hope we succeed in this.


And what’s next for Su Paris?

Eva: So, so much! Watch this space!


See more 


Jo in the  Yuma Kaftan

Jo in the Yuma Kaftan

The 12 with Eva Klaass


Home city

Paris and Istanbul


Favourite city

Paris and Istanbul


Define your personal style in three words

Cool, chic, black!


Style icon

All women are style icons for me


Words to live by

Carpe Diem


What is your favourite aspect of your work at SU Paris


Three people you want at your dinner party

My man, my best friend, and a chef to cook for us!


Favourite drink



Favourite movie or book

Kafka on the shore by Murakami is my new favourite!


Three things always found in your handbag

Lipstick, plane ticket, cigarettes


When you're not working, we'll find you . . .

At my yoga Iyengar class


And lastly, what is your advice for someone looking to improve their personal style

Always fit with your personality and focus on feeling good in your style.


SU Paris Jo Lorenz Eva Klaass