Life is filled with simple pleasures, none of which should be taken for granted. We are at the precipice of a mountainous shift in the way mindful people purchase and consume.
Awareness is everything, and once people become aware of their ignorance to how products within their homes are made, what they’re made from, and who makes them, they find it impossible to continue to maintain that ignorance. This mindset applies to everything from your clothes, to your food, to the products you put on your body and, consequently, down the drain and into our oceans.
Enter stage left, my favourite clean beauty haircare from the incredibly mindful and positive team at GLOSS MODERNE. Their complete range is vegan, as well as sulfate and paraben-free.
Sulfates create that foam we’ve been conditioned to think we need in order to clean our hair. FYI, we totally don’t need them. Plus they’re also used to scrub garage floors (no, not kidding) and have been proven to cause cancer.
Then there’s parabens, i.e. chemicals with estrogen-like properties which, amongst other things, can again lead to cancer. What in the actual what the?! And let’s not neglect that when these nasties are washed down the drain and into the ocean, the acidity in the atmosphere increases to form toxic environmental effects like acid rain. Ahh!
We sat down with GLOSS MODERNE CEO and President, Kuen Rameson, to talk mindfulness in beauty . . .
“The main philosophy behind the brand is Clean Luxury,” Kuen began. “The perfect blend of more health-conscious and environmentally sustainable aspects with all the sensorial attributes of luxury.
“When I first started the business, I had been looking at high-end department stores for haircare that was free of sulfates and parabens. Concurrently I was also trying everything on the natural market in the search for products that actually worked and delivered any sense of luxury. I couldn’t find either!
“So my main motivation was to create haircare that was clean enough for a natural market AND luxurious enough for a prestige retailer! I just really wanted my hair to look beautiful and do so in a way that aligned with my love of health and the environment (and look nice in my shower too!).”
How do GLOSS MODERNE products help people live ‘la dolce vita’, while also being more mindful?
”When you use GLOSS MODERNE, you look good, feel good and do good. Our products are extremely concentrated as they’re free of bulking agents or fillers (like many other brands) which results in much less waste.
“Plus, without parabens and sulfates, which wash down the drain, harm ocean life and can have catastrophic environmental effects, you are supporting sustainability and our planet.
“All this without sacrificing an ounce of efficacy or luxury. Your hair will be the healthiest and most beautiful it’s ever been!”