Clean Warrior: Olivia Thorpe

 
Olivia Thorpe


Meet #CleanWarrior Olivia Thorpe, founder and creator of award-winning clean beauty company, Vanderohe . . .


WHAT IS YOUR #CLEANBEAUTY BRAND PHILOSOPHY?

Olivia: My philosophy is that beauty is in the detail.

HOW DO YOUR PRODUCTS SUPPORT A CLEAN PLANET? 

Olivia: Essentially every step of the process - the sourcing, formulation, packaging and shipping - is symbiotic with my core values of protecting people and planet. I simply will not cut corners. I want people to be able to use one fast-working product instead of ten; I want that product to be as low-impact on the environment as possible; and I want customers to love it so much that they never want to stop using it. Imagine if everyone did that . . . the plastic footprint of the beauty industry would shrink significantly!

HOW DO YOU AND YOUR BUSINESS COMBAT CLIMATE CHANGE?

Olivia: We contribute to a tree-planting scheme to offset our carbon footprint, but most importantly we donate 10% profits to Marine Savers, an amazing team of marine biologists and conservationists who work out of the Four Seasons Lan-daa Giraavaru resort in the Maldives. They run the world’s leading coral reef propagation programme, rescuing and rehabilitating turtles, and work tirelessly to support a sustainable ocean with healthy and diverse ecosystems, in an attempt to reverse the considerable damage us humans do by leading unsustainable lives.

WHO ARE YOU INSPIRED BY?

Olivia: This site and your Instagram. Truly. You’re calling people out in a no BS way to promote a sustainable way of living. You’re promoting the small guys in the beauty industry. You’re creating an incredibly in-formed, yet informal, forum to make people give a shit about making a change! And you’re juggling it with motherhood (Ed: shucks. Thank you!).

THREE WORDS TO DESCRIBE THE MINDSET NEEDED TO FIX OUR BEAUTIFUL BLUE HOME:

Olivia: Less is more!

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