Clean Warrior: Olivia Thorpe
Meet #CleanWarrior Olivia Thorpe, founder and creator of award-winning clean beauty company, Vanderohe . . .
WHAT IS YOUR #CLEANBEAUTY BRAND PHILOSOPHY?
Olivia: My philosophy is that beauty is in the detail.
HOW DO YOUR PRODUCTS SUPPORT A CLEAN PLANET?
Olivia: Essentially every step of the process - the sourcing, formulation, packaging and shipping - is symbiotic with my core values of protecting people and planet. I simply will not cut corners. I want people to be able to use one fast-working product instead of ten; I want that product to be as low-impact on the environment as possible; and I want customers to love it so much that they never want to stop using it. Imagine if everyone did that . . . the plastic footprint of the beauty industry would shrink significantly!
HOW DO YOU AND YOUR BUSINESS COMBAT CLIMATE CHANGE?
Olivia: We contribute to a tree-planting scheme to offset our carbon footprint, but most importantly we donate 10% profits to Marine Savers, an amazing team of marine biologists and conservationists who work out of the Four Seasons Lan-daa Giraavaru resort in the Maldives. They run the world’s leading coral reef propagation programme, rescuing and rehabilitating turtles, and work tirelessly to support a sustainable ocean with healthy and diverse ecosystems, in an attempt to reverse the considerable damage us humans do by leading unsustainable lives.
WHO ARE YOU INSPIRED BY?
Olivia: This site and your Instagram. Truly. You’re calling people out in a no BS way to promote a sustainable way of living. You’re promoting the small guys in the beauty industry. You’re creating an incredibly in-formed, yet informal, forum to make people give a shit about making a change! And you’re juggling it with motherhood (Ed: shucks. Thank you!).
THREE WORDS TO DESCRIBE THE MINDSET NEEDED TO FIX OUR BEAUTIFUL BLUE HOME:
Olivia: Less is more!