If you choose to wear clothes (which means all of us, except my three year old), then you are accountable for the considerable impact fashion has on both people’s lives and on the planet.

In an ongoing effort to advocate for ‘clean fashion’, i.e. ethical and sustainable fashion, we all need to actively endorse and reinforce designers and brands who demonstrate magnanimous support of sustainable style and conscious purchasing.

WE DEFINE clean FASHION AS Brands / designers who:

  • focus on zero waste, upcycling and a circular economy

  • support individual, traditional artisans through fair trade

  • work with suppliers that advocate a sustainable and ethical working model

  • use ethically produced materials

  • create designs which are timeless and impeccably made, thus remaining relevant for generations

  • have a clearly structured and transparent supply chain.

The way fashion is made, sourced and consumed, has a direct impact on both people and the environment.

We are all a part of the problem - be a part of the solution too.